textile advancement

The Yu brand is owned by Sunwin Europe Limited, an innovative textile company that designs and manufactures contemporary fabrics for the home. This British-Chinese joint venture is at the forefront of textile advancement, pioneering new fibre blends and weave techniques. Yee-ha! was asked to create a cool, ‘Scandi’ style logo to reflect the market research and then design and produce collateral to support the fully integrated marketing strategy.